Sent to Trident Today:

Dear Trident:
Your fiddly new drug-paraphenalia-inspired packaging falls apart and spills gum all over my purse, causing me to lose about 30% of it per package.

Since I’m losing money, it now makes sense to spend more on Altoid gum, whose packaging does not fall apart.

Don’t think you have to build a metal tin to compete, however. The good old fashioned paper/foil wrapping found on all gum was good enough for me and others for the last, what, fifty years?

Stop overengineering your packaging. Frankly, I’d prefer black printing on recycled paper in this age of waste and excess. But I’ll settle for a package that holds the gum in place rather than trying to be all rad and cool.

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